How To Build and Grow Your Email Marketing List
Written by Alyssa DiLascio, Social Media Coordinator
Building a healthy email list for your campaigns is the perfect way to warm up your prospective buyers. The health of your email list will help determine the success of your sales and ROI. For those who don’t know, an email list is the collection of addresses that a business has from those who have signed up for emails, and opt to receive content and updates about that company via email. Almost all big companies ask for their customer’s email when they make a purchase or sign up for a service. Sometimes email lists tend to get smaller due to the user unsubscribing; however, they can continue to grow as companies gain addresses from leads or purchases. Don’t worry if your list begins to decrease because there are ways you can get the number back up.
In this blog, we’re going to discuss 5 creative ways you can grow your email marketing list.
- Segment your email lists by buyer persona.
Email recipients are more likely to click on the email if it caters to their interests or needs. You can do this by separating the target audience into different email campaign categories. You’ll increase the chance of subscribers enjoying the content and visit your emails. In fact, marketers who segmented their emails into categories found a 760% increase in revenue.
- Encourage subscribers to share and forward your emails.
Include sharing buttons and an “Email to a Friend” on all your marketing emails. By doing this, you’re gaining access to new subscribers, colleagues, and networks to expand your list. You can also include a call to action (CTA) that says “Subscribe” so that those who are getting forwarded emails can easily subscribe.
- Add an opt link to your employee’s signatures.
Have your team include hyperlinked email signatures. They can lead people to a landing page where they can sign up for your email list and get new updates from your company. In addition, if you’re already in a natural email conversation with them, then subscribing to your emails can be a great next step.
- Create additional bonus content.
In order to gain your audience’s interest, you have to give out free content sometimes. First, you can offer blog content that gives help on a specific topic, then offer additional tips they can then access through an email subscription via a landing page.
- Include call to action on your social channels.
If you post content through Facebook, Twitter, Instagram or LinkedIn, then this can be perfect to lead your followers to subscribing to emails. You can include links in captions or bios of your social channels that lead users to your sign-up landing page that requires email access.
How MSM Digital Can Help You Today
Looking to grow your email marketing efforts? The best time to do it is NOW! Our team can help create content and strategically build your email campaigns for success in ROI and sales. With 20+ years of experience, MSM Digital has helped our clients create successful emails to their potential and current customers. We want to make your brand look like a ROCKSTAR! Are you ready? Contact us today: https://www.msmdesignz.com/contact/